about western infrastructure group
western infrastructure group is Your partner in power, telecom, and underground utilities market expansion.
Western Infrastructure Group was founded with a clear mission: to bridge the gap between manufacturers and the power utility and telecommunications companies they serve. We provide manufacturers with the sales presence, market insight, and field support they need to expand their reach and grow their business in competitive markets.
our core values
Integrity: We build trust by representing our partners with honesty, transparency, and accountability.
Relationships First: Our strength lies in the long-standing relationships we have cultivated over the years.
Reliability: Our partners know they can depend on us for consistent performance and dependable support.
Flexibility: We adapt to the unique needs of each manufacturer, service provider, and market.
Results Driven: Every decision we make is focused on delivering measurable growth and long-term success.
why choose wig?
Unlike national firms and mega reps that often take a one-size-fits-all approach, Western Infrastructure Group is built on the power of local market expertise and trusted relationships. We understand the unique challenges and opportunities within each region, allowing us to connect manufacturers with the right decision-makers at the right time. Our focused approach ensures that every partnership is nurtured with care, every opportunity is pursued with precision, and every brand is represented with professionalism and integrity. This commitment to local insight and long-term relationships is what sets us apart and drives real results for our partners.
about steve cohen
Founder and CEO, Steve Cohen began his career in 1996 with a Chicago-based startup Rep Firm serving the telecommunications and power utility markets. Starting in administration and customer service, he quickly transitioned into sales, where he grew a multi-state territory through a unique approach: building direct relationships with end users, network owners, and contractors.
Over time, Steve became a recognized subject matter expert in underground utility locating and secondary fault finding, which expanded his expertise into fiber optic and power cable placement. His leadership and results driven work ethic led to his promotion as Vice President of Sales, where he managed 13 Territory Managers across 11 states.
Seeking new opportunities, Steve relocated to the West and partnered with contractors and manufacturers who aligned with his market-driven approach. His entrepreneurial vision ultimately led to the creation of Western Infrastructure Group. With a focus on meaningful growth rather than incremental gains, WIG champions underrepresented manufacturers and delivers results through a hands-on, high-impact sales strategy.
Contact us
Interested in working with Western Infrastructure Group?
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